Threema is the world’s best-selling secure messenger for both private users and businesses. Since 2012, we have been working tirelessly to ensure that our users can communicate freely without worrying about their privacy. Our growing user base includes millions of private customers and thousands of businesses and organizations from all over the world.

Due to our strong growth, we are looking for a

Content Marketing Manager (m/f/d) – Full Funnel, Campaigns & Community

About the role

As a Content Marketing Manager, you are a key member of our marketing team. You are responsible for planning, creating, and distributing content across the entire marketing funnel and developing cross-channel content campaigns that combine reach, engagement, and conversion. The focus lies on our business solutions Threema Work and Threema OnPrem.

You will work closely with various departments such as Communication, Product, and Sales, translating insights into effective content and ensuring that our community and social media presence continues to grow.

Your Tasks

• Implementation of funnel-based content strategies (TOFU, MOFU, BOFU)

• Creation of high-quality content for the B2B market: texts for websites, campaigns, social media, newsletters, product videos, etc.

• Ensuring a consistent story across all funnel stages

• Planning, implementing, and managing content and marketing campaigns

• Cross-channel management (website, social media, email, and possibly paid support)

• Coordinating external service providers or agencies

• Building, maintaining, and activating our community

• Promoting dialogue, engagement, and brand loyalty

• Working closely with other departments (such as Communication, Product, and Sales)

• Translating complex content into understandable added value (e.g., IT/tech topics)

Your Skills

• At least 3–5 years of experience in content marketing, ideally with a full-funnel focus

• Excellent writing and storytelling skills

• Excellent communication and coordination skills

• Understanding of campaign logic and cross-channel marketing

• Confident use of social media and content tools

• Independent, structured way of working with a high degree of ownership

• Strategic thinking combined with a hands-on mentality

• Experience in the software industry and/or in the B2B sector is an advantage

• Fluent written and spoken German

What we offer

• A young, motivated team with straightforward communication

• A responsible key role with plenty of creative freedom

• Short decision-making processes and direct impact of your work

• Room for your own ideas, experiments, and further development

• Flexible working hours, option to work from home up to two days per week

• Up to two workation weeks per year

• Freely available budget for computer/workstation (macOS or Linux)

• Public transportation discount or parking space (electric car charging available)

• Free use of fitness room, including fitness trainer once a month

• Professional massage once a month

• Regular company events and aperitifs

Place of work: Pfäffikon SZ (Greater Zurich Area) / hybrid

Start date: Immediately or by agreement

Have we sparked your interest? Then we look forward to learning more about you!